At Last, Agent’s Biggest Problem Finally Solved!
Have you ever said to yourself, I could make so much more money if I could only get a steady flood of high quality leads? Well if you have, you’re not alone.
This is the number one complaint we hear from agents. And it’s also the number one reason for agents failing out of the business.
Here’s why this happens.
It happens because 99.9% of the prospecting, marketing and selling taught to agents is invasive or interruptive.
The reason it is invasive or interruptive is because it is designed to go out to anyone who is breathing, and 99.9% of them are not interested. Plus you are trying to invade on their space through cold calling, knocking on doors and shaking hands… begging people for names and all that crap.
Trying to convince uninterested people into suddenly becoming interested is absolutely doomed to fail from the start.
It doesn’t take a rocket scientist to realize that it is impossible to convert an uninterested person into an interested prospect. Until they decide they are interested, there’s nothing you can say or do to convince them to become interested, Period.
How does it work when you tell your wife or your kids, “You should be interested in what I want you to be interested in… Or you should do what I want you to do.” Well, it doesn’t work with your family and it definitely doesn’t work with your prospects.
Now the opposite of invasive or interruptive marketing is inbound marketing. Inbound marketing is a system you set up where anyone you talk to;
1. Has called you first and only you.
2. Are already interested, motivated, qualified and predisposed to do business with you before they even call you.
Do you think that would be a little easier? To some people this may sound like going out in search for the Holy Grail. The only reason you may think that is because you’ve never heard of it. The reason you’ve never heard of it because there’s only one firm doing it. So, unless you run into us, you’re never going to hear about this.
Here’s how our system works:
- We find pockets of people 50 years old + who meet a certain net worth and income requirements.
- We use irresistible passive direct marketing tools, (no cold calling), that tell people who are interested how to solve their problems in a way that compels them to respond
- Those leads who are interested will then immediately call you.
But not only will they call you, they will tell you everything about themselves right over the phone. What do we mean by everything? Well, they tell you their name and their age and their marriage situation, their address, their phone number, the amount of assets they are interested in repositioning, the amount of life insurance they want to buy, whether they smoke or not, etc.
People ask me all the time… “If this system is out there, why hasn’t my company told me or why hasn’t my marketing company told me or why hasn’t my MGA or home office told me or why haven’t I heard this from the associations or designation companies?”
Well, the bottom line is, either they don’t know or they don’t care. They are only concerned with pushing their product. Their approach is that “we’re the biggest, or we are the best, or even, we’ve been in business for over 100 years.”
They are more concerned with pumping up their image than they are about the success of the individual agents. And really, it’s a recruiting game for the insurance companies. They know if they recruit enough agents into the business, there numbers are going to work out.
They make everyone they recruit write down 100 of their friends and family and then they send them out hunting down the sympathy sale. This method does work, but once the list is gone, most agents are gone shortly after. And the policies that they wrote stay on the books and the home office still profits from them.
The sad truth is that marketing companies and home offices don’t give a crap whether the individual agents succeed. All they care about is they can get the right number of agents each year to make their numbers work. They just don’t give a crap about you or whether or not you can pay your electric bill.
You have 2 options.
You can continue to struggle doing what you’ve been taught with invasive, interruptive marketing, which is cold calling, and shaking peoples hands at chamber of commerce meetings, etc. Or you can switch to inbound marketing and sit back while leads call you. It’s your choice.