Action and Persistence Will Get You More Life Insurance Leads
How many times have you had a great idea but never acted upon it?
Or maybe you have some smokin' life insurance leads but don’t respond to them as quickly as you should?
You know in your heart that you’re losing an opportunity...or at the bare minimum deteriorating your chances. We all do it from time to time. We procrastinate for whatever reason...Usually it doesn’t take much to throw us off course.
What is it that makes us put things off when we know we could potentially profit from simply just doing it?
I once read a story about a gold miner that worked his mine for years...occasionally finding a nugget here and another nugget there. He was about broke so he decided to sell his mine and go into financial services selling life insurance. Not long after he sold his land, the man he sold it to struck a major vein of gold instantly making him extremely rich. It was later revealed to the first miner that he was only 3 feet short of striking the gold himself.
He learned a very important lesson...“He never stopped short again.” He became one of the top life insurance salesmen in the country. With the lesson he learned, he ended up finding his gold anyway.
I think most people would go find a rope and head for the nearest tree after hearing that news...I know I get freaked out if I lose a dollar, I can’t imagine losing millions. Obviously this story is from a long time ago and I may have even fudged it a little bit, cause I’m not completely sure the guy sold life insurance...But the lesson remains the same.
If you want to find your vein of gold, you need to focus on action and block out procrastination. You must also be persistent...If you give up too soon… you’re leaving your gold for someone else to find.
That’s why it’s so important to continually follow up with your prospects. I was recently talking to Jacque Worth and he told me he about a time when he got an account after personally calling the prospect 27 times. But each time he changed up the pitch so it didn’t sound so redundant. Now that is being persistent.
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