How to Make “Breaking News” Convert Into
Leads for Life Insurance

By Dean Cipriano

I’m sure you have all heard about the bird-hunting excursion that Vice President Dick Cheney had in 2006. It was an unfortunate event for both Dick Cheney and the friend that he shot.

I’m sure he wasn’t planning on going into the history books as the Vice President that shot some one on a hunting trip. “Boy, doesn’t this give the anti-gun lobbyist some heavy artillery!”

If you keep your eyes open and your brain clicking… you can always take hot topics or current events that are getting the attention of millions of people and adopt them as your own “Life Insurance Leads Gold Mine.”

For example, with the Dick Cheney situation, you could turn the topic into something like…

“Accidents Happen Even To The Best Of Us…Just Ask Vice President Cheney…The Question Is …Are You Prepared When They Do?”

This is a great lead in for an interview for what kind of life insurance coverage a person should have if the ultimate accident happens…death.

Create a Media Frenzy to Get a Flood of Life Insurance Leads

Now you could take that headline and put it into a press release. Then you fax it to all of your local radio stations, newspapers and magazines.

Within a day or so you could be right in the middle of a media feeding frenzy.

They are just starving for any angle they can get for the hot topic that is already capturing the attention of the public. You can then position yourself as the life insurance expert that hand feeds the media the juicy stories they are craving.

Key components to consider when taking this approach to market your life insurance business:

1. Be alert to the topics in which you can benefit from.
2. Be creative in ways in which you could twist a topic to relate to the life insurance business.
3. Act Immediately! Do not hesitate when an opportunity arises. You don’t want to be late for the party, because if you are you might be the only one there.

Endless Stream of Life Insurance Leads and Revenue

It may take a little preparation and a little practice, but once you get rolling, it could result in an endless stream of life insurance leads and revenue for you. And at approximately .10 cents a fax, it truly is a bargain for the impact it could have on your bottom line.

Just refer to your Business in a Box book for samples of press releases…that will give you a good start.

See if you can pick a few topics out of the news and twist them into a story that you could be an expert on.

Other potential headlines:

“Fair Game or Fowl Play”

or

“2 Birds in a Bush is better than Dick Cheney with 1 Gun”

This article is just one nugget from the vast vault of Dean Cipriano’s Most Jealously Guarded Lead Generation And Commission EXPLODING Marketing Secrets.

“I’ve only been doing the program for 6 weeks and the results have been amazing. I’ve closed about $800,000 in new business and have approximately ten extremely hot contacts to follow up on. It just makes sense. I found these potential clients do not attend seminars, it’s an untapped market. Seminars are out; Dean’s emotional marketing is in for me!”

Dean is the number one most successful and celebrated sales trainer and marking guru to the financial services industry. Throughout the US and Canada, more than 7,000 licensed agents and financial advisors are prospering from his “Out of the Box” sales and marketing techniques.

From one of these methods alone, many agents are knocking down $75,000.00 to $100,000.00 a year. But the best part about these easy to use marketing techniques is that the leads ALL CALL YOU! ONLY YOU!

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