Is Selling Life Insurance the Reward...
or are the BIG Commissions the Real Reward?
Here is another hard lesson I've learned over the years. As a life insurance agent, you have two options about how you deal with your business:
- You can make things easy on yourself.
- You can make things hard on yourself.
Why do life insurance agents, and everyone else in America for that matter, love to make everything as hard as possible? As complicated as possible. As annoying as possible. As difficult as possible.
Why do we do this? I'm not sure I can figure out why.
Is the Work Involved with Selling Life Insurance the Reward Itself?
Is it our work ethic, going back to the Puritans coming over on the boat when they got kicked out of England, and they believed in that “no pain - no gain” type of philosophy?
Did you know they sincerely believed that there's no reward or pleasure to be had…and that the work itself is the reward?
I mean, is it possible that maybe that's how we got to this stage? That this is the American way of life?
What do I mean by this?
Well, it seems to me that we’re taught from birth to become a “worker bee” who works hard, gets paid minimum money…and that you should be happy with working hard for peanuts.
That’s what I was taught in school, by my parents, by the establishment. I think my whole public school educational process was designed to make me a good drone to work in corporate America as an employee who loves working hard.
They Didn’t Teach Me I Could Be Rich and Work 3 Days a Week
When did they teach me to think for myself, to think about living a different kind of life without any involvement from big corporations? When did they tell me that being rich without climbing the corporate ladder was an alternative? When did they teach me that I could make $10,000 for a day’s work, or that it’s perfectly acceptable to make $500,000 a year working out of my home only 3 to 4 day’s a week?
Do you remember taking those courses in school? I either forgot about those courses, or maybe I never had them taught to me.
That's the whole American philosophy. Measure pay and income by the number of hours you work, and by some artificial standard of how much money is OK to make for the hours worked.
There are Two Ways of Doing Things
My kids are entering the school system, and I am seeing that they are being taught that there are two ways of doing things:
- The way they’ve been taught at school. The hard way. Work lots of hours for the lowest possible hourly wages.
- The way they’ve seen me live my life. Work smart by being an incredibly good marketer first and foremost, finding highly responsive target markets…and sell them obscenely high profit commission products they already want to buy, working as much, or as little as you wish to!
I can only pray that they’re learning through years of seeing me work, and seeing me take lots and lots of time off, being able to come and go as I please, taking lots of vacations and enjoying the benefits a very high income affords.
The Dean Cipriano Way
See, as for me, I haven't picked up this work hard by exchanging hours for money, and work for the sake of working philosophy. I think that...yes, there's some enjoyment in selling life insurance and annuities, but I like the results (translation – “results” means “commissions”) better than the work!
I'm always trying to make it as easy as I can, and most people find ways to complicate everything. Part of this ridiculous Puritan work ethic value we seem to have inherited is that instead of making things simple, we should make things as hard and complicated as possible.
With all this brainwashing, it's very difficult for us to change the way we think about selling life insurance. If you want things to be easier on yourself…you've got to change how you think, pay attention to people who already have figured out how to make things easy…and copy what they do and how they think!
A perfect example of this is my Annuity Newspaper Cutout lead generation program. I give you guys the ability to get HOT annuity buyers the EASY WAY!
How much easier can it be than sitting on your butt, checking your messages…and finding out who called you wanting to buy annuities??
To be perfectly honest, all you have to do is change the way you think and let us be your marketing department. Make things EASY!
|
