The following resources will help you to understand some of the keys to marketing life insurance and financial prodcuts:
Having the right title can serve you, and your life insurance business well. Some titles brilliantly convey a much desired promise of speed and ease. What do your's do?
A sluggish career, can get a boost from a stunt. You may want to consider what you could do as a publicity stunt or "big" marketing gimmick, to grab a lot of attention for your business.
Think about it … sometime it’s the minor conveniences or the little extras that a company does that really separates them from everyone else. And many times … it’s those little things that keep you coming back and that get you talking.
There are three ways to get life insurance leads...and they are kinda similar some crabbing methods. Some bring in one at a time and some bring in a lot. Which do you want?
How many times have you seen a company bring back an old T.V. commercial. If it worked once before, chances are it will work once again. Why not use this same method to get more life insurance leads?
If you don’t have a “Grab Ya By The Nose” kind of headline in your ads trying to get you more life insurance leads… you might as well toss your money in the fireplace!! At least you’ll get ten seconds of heat from it.
Whether you’re talking to someone who’s worth ten million dollars or just ten dollars, they have the same emotions as you and me and they both put their pants on one leg at a time. Everyone wants to deal with a life insurance agent who is a real person, not someone who acts like they’re smarter than you…or worst yet…fake!
If you keep your eyes open and your brain clicking… you can always take hot topics or current events that are getting the attention of millions of people and adopt them as your own “Life Insurance Leads Gold Mine.”
Can you tell me what you do in such a way that you would get my jaw to drop open and have nothing else to say except, "WOW! When can I come in for an appointment?"
I know you want the magic pills, so I try as hard as I can to give them to you. Follow-up to steaming hot life insurance leads who’ve called you is the magic-est of the magic pills! Between our systems and your own imagination, you should always be on the top of your game!
it seems to me that we’re taught from birth to become a “worker bee” who works hard, gets paid minimum money…and that you should be happy with working hard for peanuts.
You cannot push a string uphill, and you cannot beat a dead horse.. And it takes a very mature, intelligent attitude to realize when to let go.
One technique that has always worked to convert our members’ life insurance leads, and still works, is the “Dollar Bill Letter”! This is a follow up letter that has a real, fresh dollar bill stapled to the top of the letter.
I think it is expecting way, way, way too much to have a mailer do all the selling for you. Way too much. You're asking the prospect to make a whole bunch of decisions in one fell swoop.
Teasers are necessary to create something that every one of us has deep inside us. Think about why these news and publishing media use those teasers.
I always worry that the funnel will dry up, and become a worn, brittle piece of metal. Yes, you might say that I'm a worrywart. Particularly when it comes to leads!
